Max Bupa, a professional health insurance provider, today introduced an initial available health movement – Health Promise. The movement, targeted at creating awareness about the significance of being healthy, will interact with the general public in particular through Max Bupas commitment of enabling individuals to live more healthy by being their health care partners for existence.
The initiative that was introduced in the Lakme Fashion Week advances the thought of a healthier lifestyle and remaining fit among its universal audience and simultaneously encourages them to create a health promise for individuals they are concerned about. Included in the initiative, Max Bupa also gave a preview of the website, world wide web.YourHealthFirst.in, that will let the people to have their promises for family members by actionable tips, health advice and health information.
Speaking in the occasion, Dr Damien Marmion, Boss, Max Bupa stated, Within our everyday busy lives, we frequently neglect our healthcare needs while striving to attain material success. We at Max Bupa believe that it is our obligation to advertise the thought of living healthy among Indians in particular. To be able to accomplish this, Max Bupa has released any adverse health movement – Health Promise, that will enable individuals to give priority for their health first and simultaneously cause them to become create a health promise for his or her family members. The initiative has been released from the backdrop from the Lakme Fashion Week. Our connect with Lakme Fashion Week belongs to our try to promote healthy and positive living among people.
He added, This concept is supported by the research we carried out around the experience on peoples attitude and awareness on chronic illnesses. Based on the Bupa Pulse Study, in India, 40 percent of individuals are unhealthy and almost 1 from every 10 is obese. A significant concern being the possible lack of time or investing amount of time in remaining healthy. Feeling good and self reliance are key triggers of the kitchen connoisseur, thus attitudes towards health impacts perception about your and yourself partners health equally. Since, we help our clients maintain their health first, these bits of information were intriguing enough for all of us to produce a platform where individuals go ahead and take promise for his or her family members so we enable them to do it.
The movement was endorsed by famous designers Manish Malhotra and Rina Dhaka who spoken about the significance of health. Additionally they became a member of the Promise Movement by looking into making any adverse health promise together with Dr. Damien Marmion.
Shefali Chhachhi, Director Marketing Max Bupa, spoke concerning the campaign Max Bupa wants to help individuals take their health first and become their own health partners for existence helping them live more healthy and much more effective lives. Through this initiative we would like people to accept initial step towards being healthy by stating their own health concern for his or her family members and we’ll enable them to in addressing these concerns, by supplying them expert consultancy and use of quality health care.
Max Bupa also previewed their new web site to offer the health promise movement world wide web.YourHealthFirst.in. The web site can give people actionable tips, health advice, health information which may assist them to maintain their promise and seek any help if necessary.
In the Lakme Fashion Week, Max Bupa will conduct on-ground activities and you will see participation from designers, models, celebs to accept Health Promise. Following the Mumbai launch, Max Bupa is going to be using the initiative with other metropolitan areas of the nation and make up a pan-India presence and awareness concerning the health movement. The initiative inside a phased manner will achieve to people through a variety of techniques including over the line, underneath the line, direct custom outreach and fascinating activation touch points having a digital presence playing a vital part.