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Finding a coach is easy — do they look good on Insta? SOLD!

That said, finding a program you purchase once and run into the ground is not only more economical but also often teaches you more by means of learning yourself.

Visual Impact Fitness is a small company run by Rusty Moore to help “…educate you and teach you what it takes to get a sleek & sophisticated muscular build.” A noble goal, to say the least.

In this Visual Impact Muscle Building review, we’ll look to see if his workout program is actually any good.

About the Creator – Rusty Moore

(His name is almost Roger Moore, and that made me giggle at 00:44 a.m. while I was writing this. Thank you, internet.)

If you go ahead and Google “Rusty Moore,” you’ll be somewhat lost, in a sense. There are numerous articles posted by this guy, and he’s certainly been in the muscle-building industry for quite some time. However, there’s very little information on him, other than the fact that he has other programs like the Visual Impact Kettlebell Program.

He does have a LinkedIn, which simply reads, “I have been a freelance author of fitness articles for close to 6 years. I believe I can teach anyone to have six-pack abs year-round. I am a fitness veteran of over 20 years and have a unique approach to getting lean.

Specialties: I focus on helping people get the lean and toned “Hollywood” look. It’s not that outdated “bulky bodybuilder” look that 90% of the fitness magazines push so hard. Bodybuilders hate my website, which actually makes me happy to a certain extent. I love the controversy!”

Angry Saul Goodman from Better Call Saul

Visual Impact Muscle Building Overview

  • Fitness level: All
  • Duration: Not specified
  • Workouts per week: 3 – 6 workouts per week
  • Average workout duration: 60 – 70 minutes
  • Equipment needed: Full gym
  • Goal: Build muscle

I hope you like reading because there’s almost more to read than to lift with the Visual Impact Muscle Building Program. Rather than just one single program you follow perpetually, you’ll get three phases.

Each phase will be different but build on the previous:

  • Phase I: Sarcoplasmic Hypertrophy
  • Phase II: Increase Muscle and Density
  • Phase III: Maximum Density and Definition

The program is designed to help you build muscle. However, following the correct diet might help you lose fat, too. There’s a short section on dieting in this plan as well.

Visual Impact Muscle Building Program Details

As mentioned, each phase builds on the former, so we’ll go over each in great detail:

Phase I: Sarcoplasmic Hypertrophy

According to a study published in 2020, sarcoplasmic hypertrophy is a unicorn in the fitness world and can be described as “a disproportionate expansion of the sarcoplasm relative to myofibril protein accretion”.

Rusty doesn’t really go into this more because, well, there isn’t a lot of evidence in the fitness world about how to actually encourage sarcoplasmic hypertrophy.

That said, let’s look at the highlights of this phase:

  • Three training days (push, pull, legs), but you repeat them (2 days on, 1 day off)
  • Average of 35 – 40 sets per workout (Lord, have mercy)
  • Combination of failure training along with a reverse pyramid

There isn’t more information on this phase, so I guess we’ll critique.

For one, there’s way too much volume. You certainly don’t need more than 18 sets per workout if you train to failure. Second, the split is spot-on (2 on, 1 off). Lastly, the training style is reasonable (except for beginners).

Phase II: Increase Muscle and Density

The name of this section feels silly because increasing muscle is hypertrophy and increasing density is sarcoplasmic hypertrophy…

So, are we doing the same thing again?

  • Two training days (Legs & Pull, and Push & Abs), but you repeat them (2 days on, 1 day off)
  • Average of 25 sets per workout
  • Using a 5×5 training style (5 sets of 5 reps)

The idea is simple: stick to the weight until you can do 5 sets of the specific exercise for 5 reps each, and then add weight. It might be battering the muscle to death, but the load is somewhat evenly split throughout the session.

It’s more reasonable than Phase I, though it’ll grow hair on your teeth (and lower back!).

nervous sweat from key and peele

Phase III: Maximum Density and Definition

Another odd name, seeing as the definition is solely determined by how fat you are and not how much muscle you have or the way you lift.

Here’s what this phase looks like:

  • Two training days (Push & Pull, and Shoulders & Arms), but you repeat them (2 days on, 1 day off)
  • Average of 31 sets per workout
  • Using more sets but lower reps compared to the previous two
  • Introduction of more cardio

While the two previous sections were focused solely on building muscle and had cardio as an optional extra, this plan includes cardio (and dieting). You’ll do a solid 50 minutes of cardio each training day, which will certainly help with fat loss (granted, your diet is on point).

One thing to note is this is actually the cutting phase. You’ve been gaining muscle for a while, and now he wants you to shred.

Here are some other important factors he notes:

  • 8-10 calories per pound of your target weight per day
  • 0.5 to 0.6 grams of protein per pound of body weight
  • “Go into each workout in a fasted state. No calories whatsoever 3 hours leading up to your workout. Wait an hour before eating after your workout to ensure maximum HGH release.”
  • Keep it to 6 to 8 weeks

There are some factors in here that are not so nice, but we’ll go over those in the cons list.

4 Visual Impact Pros

1. This Will Actually Work (Somewhat)

There’s no denying that there’s way too much volume in this plan and that most folks would still obtain rapid muscle growth by doing far less. However, you’ll still build muscle. The dietary advice is sound (IMO, too little protein), and the lifting techniques are also quite good.

2. Grow a Pair

Misogyny aside, this plan is tough. It’ll help you learn how to cope with hard sets and sessions. In the long run, this is one of the most valuable things you can learn from fitness (in general).

3. It’s (Somewhat) Scientific

While many plans have you going about doing mindless sets just seeing how much volume they can shove down your throat, this plan evolves over time. As any personal trainer would tell you, if you fail to adjust your plan according to your progress, you’ll stop making progress.

While progressive overload isn’t used optimally in this plan, it’s still used in a sense, and I appreciate that a lot.

4. It’s Reasonably Priced

(as long as you get the discount…)

The program isn’t outlandishly priced, and for what you get (a solid workout program that’ll help you grow muscle and lose fat), it’s worth it. You could learn everything online for free — but only over the course of a few months.

2 Visual Impact Cons

1. Way Too Much Volume

There’s absolutely no need to train with that much volume. Research tells us that you needn’t use that much volume as long as you’re training hard.

This program largely relies on people working for longer and hoping they end up training hard enough. Personally, my clients all (500+) react better by training harder for shorter: more intensity, less volume.

2. The Nutrition Info Ain’t Great

While the nutrition info is alright, it isn’t exactly sound. Sure, you’ll make some progress, and he claims it’s based on science (no citations), but there’s very little evidence that 0.5 – 0.6 grams of protein per pound is enough protein to sustain or grow muscle mass.

Visual Impact Muscle Building – Final Thoughts

I’m pleasantly surprised by the Visual Impact Muscle Building Plan. It’s kinda like buying a vegan burger that doesn’t taste half bad… or a Michael Bay film that isn’t built around 20-something-year-old girls and explosions.

The plan isn’t perfect, but then again, it gets more right than wrong. I also respect it for actually trying to be something. It doesn’t copy and paste what everyone else is doing, and it’s not afraid to make a big and bold call. I like that.

Overall, this plan is great for absolute beginners. If you’ve never set foot past the treadmill, this plan will be worth every penny. Otherwise, you might benefit from it, but I believe once you can bench 1 plate per side, there are far better options worth the cash.

Rating: 3.0 out of 5

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